Platinum Heating & Cooling
Business Description
Platinum Heating & Cooling is a newly formed HVAC company launching in April 2024. Platinum will specialize in delivering top-tier HVAC services within the greater Grand Rapids, MI area, with a primary focus on new construction projects, including apartments, condos, townhomes, and single-family homes. Our company aims to provide comprehensive installation and service solutions for HVAC, energy-efficient HVAC systems, and water heater equipment, catering to both residential properties and larger communities such as apartments, HOAs, condo associations, and townhome developments.
Founded by Brice Genrich, who previously led operations and oversaw the team at Reliable Heating Cooling (“Reliable”), Platinum is strategically positioned for success. With the endorsement and support of Reliable’s owner, Brice will seamlessly transition key personnel, relationships, and contracts to Platinum, ensuring continuity of exceptional service. Platinum has a core team (joining Brice from Reliable) with over three decades of collective experience in the HVAC industry; each member is bringing extensive knowledge and hands-on expertise. From intricate system installations to adept troubleshooting, our technicians are equipped to tackle any challenge with precision and efficiency.
Furthermore, our management team comprises seasoned industry veterans who provide strategic leadership and guidance. Their unwavering commitment to excellence ensures that every project is executed with meticulous attention to detail and adherence to industry best practices, consistently surpassing expectations and delivering unmatched results.
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